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Privacy & Use

Consumer Privacy and Security Policy

This Website understands your concerns with privacy and the use of your personal information. When you browse through our Website, we assure you that we are committed to protecting your personal privacy.

This privacy policy covers any website owned by our company as linked on the about us pages as applicable (individually, a “Website”). We encourage you to read this Policy carefully before providing any personal information on our Website. If you have questions or concerns regarding this Policy, you should contact us by clicking the Contact link.

Information Collected and How We Use It

Personal information collected on our Website is used to improve the content of our Website, customize the content or layout of our Website for individual users, provide services requested, notify users of updates to the Website, respond to any questions, problems or complaints, or request feedback and, subject to the limitations set forth below, to develop new products and services and to contact consumers for marketing purposes.

We collect email addresses of consumers who communicate with us or through our authorized vendors via email. We also collect information about web pages visited and other information that is provided by consumers either on our Website or in response to email communications from us.

We also collect information provided to us by consumers in purchase requests submitted through our Website or our authorized vendors’ websites (“Purchase Request Information“). Purchase Request Information typically includes name, address, and phone numbers, email address.

We may also collect other types of information during registration or in connection with your other activities on our Website, such as demographic information and information about or contained in postings you make in forums, blogs or any other interactive areas of our Website; your answers to surveys, your participation in sweepstakes, contests, games and promotional offers; and in any email request you send us for any reason (such as to request customer service or provide us with comments or feedback).

All information provided by consumers in any of the above-listed ways or otherwise becomes the property of our company once received by us and may be used and disclosed as permitted in this Policy.

Invite/Email-A-Friend

If you choose to use our Website to tell a friend about our Website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Website. We use this third party information (email, name) for the sole purpose of sending this one-time email and tracking the success of our invite program.

Browsing on our Website

If you browse through our Website without entering any personal data, we will gather and store certain information about your visit. This information does not identify you personally and cannot be linked back to you unless you decide at some point to identify yourself.

Personalization

Our Websites offer our users the advantage of personalization on our Website by using Cookies. Personalized services are offered in designated areas of our Website to users who register with us. We may track consumer interest in goods and services marketed to users who are members of our on-site personalization areas. This information is used solely by our company and its affiliated companies for business purposes.

Special Sections of Our Website

We offer forums and blogs on our given Websites. Any information you disclose in these forums and blogs is available to all registered members and may increase the risk of receiving “spam” or unsolicited email from other parties. Be careful and use discretion when disclosing information online.

Other Uses

We share your personal information with third parties in order to identify products or services in which you may have interest, to improve our user experience and generally to engage in market research and for other internal business purposes. We may also aggregate your personal information with others’ information and prepare reports on Website usage, purchase history or other factors for sale or distribution to others. Those reports are aggregated and include no personally identifying information. In addition, personal information provided on our Website may be linked together or merged with other personal information we obtain about you so that we may better understand your needs and inform you about our products or services and those of third parties with which we have a business relationship. Also, if we receive personal information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs our use of this information. Finally, we may use your personal information to send you communications regarding products or services offered by us or by third parties in which we think you may be interested unless you have declined to receive these third party communications.

Third Parties That May Receive Your Personal Information

In addition to our own internal uses of your personal information, we may provide your personal information to non-affiliated third parties under one or more of several circumstances:

  • To provide you with services or products that you have requested;
  • To our advertiser clients solely to assess the effectiveness of ad campaigns we have provided for them;
  • To contractors or service providers who may provide services or perform functions on our behalf, in which case those service providers may use your information only for the purposes provided and not disclose it to any third party except upon our direction;
  • To enforce our rights or as required by law or order of a court or government agency; and
  • On occasion, and only as permitted to other third parties who may wish to send you email or postal mail regarding services or products that you may find of interest or for other reasons that are disclosed to us and that we believe to be appropriate and consistent with our commitment to prevent abuse of your personal information.

In addition, we may release personal information when we believe release is appropriate to protect our users or others from fraudulent, abusive, or unlawful use of our Website or its services; to protect our rights or property; to enforce policies or contests, sweepstakes, promotions, or game rules; or if we reasonably believe that an emergency involving immediate danger of death or serious physical, economic or other harm to any person requires disclosure of communications or justifies disclosure of records without delay.

Purchase Request Information

Purchase Request Information is used to transmit to third parties requests for products or services. Typically, in either case the information is transmitted to partners or fulfillment entities, as applicable, who may be in a position to respond to your request. As part of the request process, we may verify the information you provide, or obtain omitted address or other contact or demographic information, from third parties.

Right To Decline Communications

We provide our users with the ability to choose whether to receive certain communications from us and whether to permit their information to be disclosed to third parties for marketing or related purposes.

Users who come directly to our Website will not receive those communications or have their information disclosed to third parties for marketing or related purposes unless they affirmatively consent or are already receiving such communications.

Users whose purchase or other requests are submitted through third-party websites and are referred to us will receive those marketing communications and their information will be shared with other third parties unless they elect to opt out of those communications and disclosures.

In addition, we provide you the opportunity to indicate your preferences as to what types of offerings of products or services you wish to receive from third parties or – subject to the exceptions below.

Those third parties who receive your personal information prior to your opt-out will remain able to send you communications, subject to their privacy policies and practices.

In each case, even if you decide not to receive offers or other product or service information, our fulfillment third-parties and other referral services, may use a phone number, mailing address or email address that you have provided to contact you regarding a request or content that you have submitted or in connection with other administrative matters, such as operation of our Website. Additionally, phone numbers may be used to conduct customer surveys regarding individual experiences with our websites. Phone numbers are made available only to our company, its affiliates and member referral services who receive your request.

The submission of a request itself is permission for us to submit your Purchase Request Information to third parties to fulfill your request. If you request to opt-out of receiving emails from us and subsequently submit a purchase request (either directly or submitted through third-party websites and are referred to us), we will assume that you wish to reinstate your relationship with us and we will use your information as set forth herein, unless you subsequently request to opt-out. Each time you submit a purchase request, this process will restart.

Security

No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We cannot guarantee protection of all information against interception, misappropriation, misuse, or alteration, or that your information may not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Furthermore, we have no control over the security of other websites you might visit.

Your registration information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Website by any person using your password. Please advise us immediately if you believe your password has been misused or otherwise misappropriated.

We restrict access to personal information about you to our employees and third parties who need to know that information in order to manage your account or provide you with services or information you requested. We review our safeguards from time to time, and strive to maintain them in a manner consistent with applicable regulations, if any, that may be in effect from time to time. Any of our employees who violate these policies and procedures are subject to disciplinary action.

Children

We do not intend, and the Website is not designed, to collect personal information from children under the age of 13. If you are under 13 years old, you should not register with or otherwise provide personal information to our Website.

Cookies

We offer users the convenience of online personalization by using Cookies. Cookies are alphanumeric identifiers that are transferred to your computer’s hard drive through your website browser. When this information is stored on your hard drive, our system is able to recognize your browser and in turn customize web page content for you.

Cookies cannot be used to retrieve data from your hard drive, obtain your email address or obtain personal information about you. When a Cookie is set, your browser will check it for length, an expiration date, and where it originated.

We also use a third party tracking service that sets cookies on our Website to track visits, page views and click stream behavior. The third party tracking service reports this data to us in aggregate so we can better understand our users and to improve our Website. This information is not tied to any individual user. We have no access to or control over these third party tracking utilities.

If you prefer not to accept cookies, most browsers will explain how to disable cookies under the help portion of the toolbar or notify you when you receive a new cookie. However, if you choose to disallow cookies on your hard drive, our Website will not be able to provide personalization services.

We may use third party network advertising providers to serve the advertisements on our Website. Network advertising providers are third parties that display advertisements based on your visits to this Website and other sites you have visited. Although the advertising providers do not have access to the Website cookies, they may set and access their own cookies on your computer if you choose to have cookies enabled in your browser. Cookies allow the ad providers to show you advertisements or content in which you might be interested. Other companies’ use of their cookies is subject to their own privacy policies, not this one.

Google Advertising

Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.

Business Transfers and Other Transactions

Information about our users and our Website is a business asset of our company. As we continue to develop our business, we might sell or buy websites, subsidiaries or business units. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy. Also, in the event that our company or substantially all of its assets are acquired, personal information will of course be one of the transferred assets. In addition, personal information will be disclosed as part of any creation of a separate business to provide our Website, or to provide other services or fulfill products; debt financing, sale or pledge of company assets, or insolvency, bankruptcy or receivership. We will make reasonable efforts to ensure that the acquirer of our users’ personal information respects the provisions of this Policy, although this may not be possible in certain legal settings (such as bankruptcy).

Changes to This Policy

If we are going to use your personal information in a manner different from that stated in this Policy at the time of collection, we will notify you via email. You will have a choice as to whether or not to allow us to use your information in this different manner. In addition, if we make any material changes in our privacy practices, we will revise this Policy and update the date displayed at the top of this Policy to reflect that the policy has been changed. In some cases we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Disclaimer

We take our commitment to protection of your privacy, as set out in this Policy, seriously. Nevertheless, NOTHING IN THIS PRIVACY AND SECURITY POLICY IS INTENDED TO CREATE OR PROVIDE ANY RIGHT OF ACTION FOR VIOLATION.

AGREEMENT BETWEEN USER AND THIS WEBSITE

This Website is offered to you, the user, conditioned on your acceptance without modification of the terms, conditions and notices contained herein. Your use of this Website constitutes your agreement to all such terms, conditions and notices.

INFORMATION

The information on this Website is being provided for educational purposes only. This Website is designed to enable users to obtain information from industry news providers, Any product quotes are estimates only and exclude state and local taxes, as well as any state and local governmental charges, including without limitation, license fees, software fees, etc. On occasion, unintentional, but material, errors may occur in the data that forms the basis of such quotes furnished through this Website. In such an event, this website will not honor such quotes. This website, in its sole discretion, will make the determination as to whether a quote is materially inaccurate as a result of unintentional data entry errors.

DISCLAIMERS

This website is not responsible for statements made by others on web pages or websites not controlled by us. This website is not responsible for the accuracy, usefulness for a particular purpose or completeness of information provided by third parties that are available on or through the website.

PERSONAL AND NON-COMMERCIAL USE LIMITATION

This Website is for your personal and non-commercial use. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information, software, products or services obtained from this Website. The content available through this Website is the sole property of this Website or its licensors and is protected by patent, copyright, trademark and other intellectual property laws. Except as otherwise explicitly agreed in writing, owned content received through this Website may be downloaded, displayed, and printed for your personal, non-commercial use only. Content owned by affiliate licensors may be subject to additional restrictions. You agree not to reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate the content received through this Website to anyone, including but not limited to others in the same company or organization without our express prior written consent.

LIABILITY DISCLAIMER

ALL CONTENT PROVIDED ON THIS WEBSITE IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT IN ANY MANNER CREATE A LEGAL CONTRACT EXPRESS OR IMPLIED BETWEEN THIS WEBSITE AND YOU. WITHOUT LIMITING THE FOREGOING, THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES PUBLISHED ON THIS WEBSITE MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL ERRORS. CHANGES ARE PERIODICALLY MADE TO THE INFORMATION HEREIN. THIS WEBSITE AND/OR ITS RESPECTIVE SUPPLIERS MAY MAKE IMPROVEMENTS AND/OR CHANGES IN THIS WEBSITE AT ANY TIME. THIS WEBSITE AND/OR ITS RESPECTIVE SUPPLIERS MAKE NO REPRESENTATIONS ABOUT THE SUITABILITY OF THE INFORMATION, SOFTWARE, PRODUCTS AND SERVICES CONTAINED ON THIS WEBSITE FOR ANY PURPOSE. ALL SUCH INFORMATION, SOFTWARE, PRODUCTS AND SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND. THIS WEBSITE AND/OR ITS RESPECTIVE SUPPLIERS HEREBY DISCLAIM ALL WARRANTIES AND CONDITIONS WITH REGARD TO SUCH INFORMATION, SOFTWARE, PRODUCTS AND SERVICES, INCLUDING ALL IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. IN NO EVENT SHALL THIS WEBSITE AND/OR ITS SUPPLIERS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF THIS WEBSITE OR WITH THE DELAY OR INABILITY TO USE THIS WEBSITE, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES OBTAINED THROUGH THIS WEBSITE, OR OTHERWISE ARISING OUT OF THE USE OF THIS WEBSITE, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF THIS WEBSITE OR ANY OF ITS SUPPLIERS HAS BEEN ADVISED OF THE POSSIBILITY OF DAMAGES.

NO UNLAWFUL OR PROHIBITED USE

As a condition of your use of this Website, you warrant to our company that you will not use this Website for any purpose that is unlawful or prohibited by these terms, conditions, and notices.

LINKS TO THIRD PARTY SITES

This Website may contain hyperlinks to Websites operated by parties other than this Website. Such hyperlinks are provided for your reference only. This Website does not control such Websites, and is not responsible for their contents. Our inclusion of hyperlinks to such Websites does not imply any endorsement of the material on such Websites.

MODIFICATION OF THESE TERMS AND DISCLAIMERS

We reserve the right to change the terms, conditions, and notices under which this Website is offered at any time without notice.

GENERAL

This agreement is governed by the laws of the State of Texas, USA. You hereby consent to the exclusive jurisdiction and venue of courts in Travis County, Texas, USA in all disputes arising out of or relating to the use of this Website. Use of this Website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and our company as a result of this agreement or use of this Website. This website’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of our right to comply with law enforcement requests or requirements relating to your use of this Website or information provided to or gathered by our company with respect to such use. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this agreement shall continue in effect. This agreement constitutes the entire agreement between the user and our company with respect to this Website and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and our company with respect to this Web site. A printed version of this agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

Any rights not expressly granted herein are reserved.

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  • VOIP News writes…

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  • VOIP News writes…
    By Jill Stanek Aside from the controversy over the legality and safety of telemed RU-486 abortions, Iowa Republican Congressman Steve King wants to know if federal tax dollars are financing it. Rep. King is currently circulating a request to colleagues to sign on to a letter he will soon send to HHS Secretary Kathleen Sebelius asking whether taxpayers are underwriting Planned Parenthood’s…

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VOIP News writes…

Hello,

We are Providing Reseller panel (level 3,2,1 ) with Anti block Dialers

Reseller Panel available now in VOIPSWITCH / NEXGE with UAE working Dialers

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Good news for all INDIA voip route seekers, as we are offering India Pure White cli at very low rates

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VOIP News writes…

Plantronics (NYSE: PLT) Tuesday reported lower profit in its third quarter than a year ago, but still beat Wall Street’s expectations, setting UC revenue records along the way.

Net income for the quarter was $30.9 million, or 71 cents a share, down slightly from $31.6 million, or 64 cents a share a year ago. Adjusted net income was 75 cents per share, topping analyst’s forecasts of 68 cents per share, and topping last year’s adjusted income of 66 cents per share. The lower profits were primarily due to Plantronic buying back some 2.1 million shares.

Revenue, meanwhile was $183.2 million, up slightly from $181.6 million during the same period a year ago.

Plantronics said it expected a strong fourth quarter, forecasting revenue of between $175 million and $180 million for the quarter, with net income of 63-68 cents per share. Analysts expected revenue of $1877.6 million and adjusted earnings per share of 67 cents.

During yesterday’s earnings call, Ken Kannappan, Plantronics’ president and chief executive, said the company set a record in the quarter for UC revenue, which saw 90 percent growth due to rapid adoption of UC globally. The company also saw 8 percent growth in office and contact center revenue.

“We continue to see broad adoption of UC across all size of enterprises in all major geographies,” he said. “Our investments in UC continued to yield solid results. And in the first nine months of fiscal 2012, we made good progress in differentiating our product line, as well as making huge strides in our corporate marketing and brand positioning.”

For more:
– see this release
– see this earnings call transcript from Seeking Alpha

Related articles:
Plantronics app allows one-touch access to conference calls
Plantronics pushing deeper into UC market with new products
Study: UC adoption rejuvenating headset market revenues
Plantronics CEO talks to Forbes about UC


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VOIP News writes…

Hello All!

Recently I was approached by a local company to work with them to improve their technical infrastructure.

I have not worked with VOIP systems before. However I have in the past setup Asterisk and was using it successfully as a dialer.

This client is waiting for a VSC VMSx switch. I’m not familiar with it but they are asking for processing/gateway integration and hardware monitoring.

So with that being said here are a few questions:

1. I have searched around for a VMSx API to be add/remove balances from calling cards, however I cannot find one. Can someone point me in the right direction?

2. Hardware monitoring, can that be setup in VMS? For example, to know when all the trunks are being filled to 90% capacity or when there is no more internet, etc.

3. I’m still confused about something. So they have this softswitch sitting in a local data center. They have clients that have gateways setup in their locations. When I worked with Asterisk, we had a switch with all the ip phones plugged into. That switch was connected to asterisk with just one cable to the secondary lan card. If I don’t understand correctly the way it should be setup is.

a. Softphone connects to a switch.
b. The switch to the gateway.

4. What about for those that already have an existing PBX or want a complete PBX setup. From what I understand there is some type of module that you can get which simply extends the PBX to make outgoing calls route through the VMS softswitch in the data center. Is it essentially also a gateway module?

Sorry for the novice questions but I really need to know the answer to these questions :)

Thanks in advance!


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VOIP News writes…

Citrix Systems (Nasdaq: CTXS) reported strong earnings this week, but the company plans to increase acquisitions in the coming year and to reorganize its sales force, which prompted the company to issue a lackluster forecast for the coming year.

Revenue across the board saw a steep increase, with the company reporting net revenues of $619.4 million in the quarter, a 17 percent increase from the $530 million it reported a year ago. GAAP net income was $108.7 million, 58 cent per share, up from $94.4 million, 49 cents per share, a year ago. The 66 cents quarterly adjusted EPS beat Wall Street estimated of 65 cents.

“Greater diversity in our products and channel, combined with a compelling vision, is driving more C-level engagement as well as more up-sell and cross-sell opportunities,” said Mark Templeton, president and chief executive officer for Citrix. “As a result, we are seeing more strategic deals, more use of our products as an end-to-end system, and deeper engagement with our customers through services.”

Citrix has worked to roll out more robust mobile, cloud and desktop solutions, and it has begun to pay off.

For the year, Citrix reported record revenue of $2.2 billion. Its desktop solution revenue accounted for $1.3 billion of that, 12.5 percent higher than a year ago, and included 14 percent y-o-y growth in the fourth quarter, with revenue of $369 million. Data center and cloud solutions revenue increased 29.1 percent to $385.5 million, online services revenue rose 18.6 percent to $427.7 million and revenue from other products increase 46.4 percent to $114.3 million.

Citrix said revenue increased in the America’s region by 16 percent, rose in the EMEA region by 12 percent and increased in the Pacific region by 37 percent.

For 2012, Citrix said revenue should be in the range of $2.49 billion to $2.51 billion; GAAP diluted earnings per share is targeted to be in the range of $1.88 to $1.97.

For the first quarter, expect revenue to be in the range of $555 million to $565 million with GAAP diluted earnings per share in the range of 30-31 cents.

The thin first quarter results, said CFO David Henshall, come from the company’s plans to look to make acquisitions, but those deals should become accretive later in the year.

For more:
– see this release
– see this Motley Fool article

Special Report: Enterprise Communications earnings in the fourth quarter 2011

Related articles:
Citrix opens ‘Developer Center’ for GoTo line
The changing face of videoconferencing: It’s getting cheaper and better
Citrix rolls out Android app for GoToMeeting users
Citrix launches GoToMeeting with no-charge HD videoconference add-on
Citrix’s Cloud.com purchase adds to its core strength; Microsoft gets top ranking from ABI


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VOIP News writes…

If you haven’t read pal Martin Geddes latest post on the Future of Communications entitled Peak Telecom, you are missing something that is likely either something you have likely said, thought, heard someone say in private or really wished you had. It’s a stunningly brilliant piece of writing that leads you to wonder, “what is Martin going to say next” as you read through it.

This post is every bit as important as Alec Saunders 2005 post entitled The Voice 2.0 Manifesto in my opinion as far as laying things out or the famed Pulver Purple Minutes post. It is worthy of your time as it may impact your work or livelihood.

So everyone knows it was Martin who first suggested me and my agency to Nokia back in 2005 to help them decipher “social media” long before many knew what “social media” and blogging was really all about. That led to my development of the Nokia Blogger Relations program, and in turn gave birth to Nokia’s Social Media efforts, something I’m now finally allowed to admit after getting permission recently.

It was Martin’s clear cut thinking back then that foresaw the changing landscape of how media would impact the mobile world. Now in his post he’s laid it all out pinpointing where the changes are coming from, and further pinning the operators into the dumb pipe corner.

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VOIP News writes…

Image representing Scott Wharton as depicted i...Image via CrunchBase

Just as we’re seeing Over the Top (OTT) in voice and data service impacting the legacy mobile operators and telcos, there’s also a movement afoot thats going to challenge the legacy video conferencing providers like BT, Verizon, Glowpoint (I’m a shareholder) and the rest who have been in the business of white glove video conferncing services, operating exchanges or hosting bridging services.

Yesterday pal Larry Lisser, who is known in the telecom industry as the person to go to to revive sales, penned a post supportive of disruptive Silicon Valley startup, Vidtel (a Comunicano client) who are playing the channel game to open up the legacy room and desk based video conferncing system users of Polycom, Lifesize, Cisco/Tandberg gear to be able to go what founder and ex VP Marketing at Broadsoft Scott Wharton (who is now blogging) is doing with their “any to any’” video bridging service called MeetMe that is offered at downright disruptive prices that turns the whole market on its side. What Vidtel is doing is addressing the already turned on and tuned in video conferencing user base and making their rooms and desktop video systems easily accessible to CounterPath Bria and Bria mobile users, as well as those who are Skype or GoogleTalk centric.

In the post, that was aimed at getting channel oriented telecom resellers to understand why video is so important to them, Lisser points our reasons and rationale as to why the channel is now meaningful to the video conferencing market, a belief also echoed by client Telesphere who offers VideoConnect through their growing reseller partners to sell in to their enterprise customers. In the case of Telesphere they deliver Broadsoft/Polycom/Glowpoint powered video conferencing service that also offers point to point video calling on a range of devices and over the CounterPath powered Bria 3 for Broadworks softphone.

These are reseller channel sold solutions that show a deep understanding of the how to sell versus how to follow. CounterPath, Telesphere and Vidtel along with the established players in Cisco and Polycom, are all using the sales channel to sell through others, not only direct. This is not far different from how Logitech/Lifesize is taking the LifeSize Connections service, or what I call SightSpeed for Business on steroids, where they combined the best of both SightSpeed and Lifesize to bring a lightweight telepresence offering to market and are making it available through leading telecom vTailer (vertical etailer) VoIP Supply (also a Comunicano client) to reach into an already established customer base.

Larry’s premise is further underscored by ClearOne’s purchase today of Israel based VCon, thus showing the world that Polycom, long the audio turned video conferencing leader will have some new competition. ClearOne already sells through channel with companies like eBuyNow, operators of the Skype shop selling the ClearOne Chat 60, and VoIP Supply pushng both the Skype friendly consumer grade speakerphones and the more robust higher end models. Now they’ll take those same channels and follow LifeSize/Logitech’s lead and seek to propel sales through those vtailers like VoIPSupply and others.

All this leads to disruption. Skype started it, but they’re clearly not the end game any longer. Cisco and Polycom aren’t exactly sitting idle as Vidtel and Vidyo disrupt the market, nor are any executives rolling over and playing dead because of Google Hangouts. Companies like Citrix, with GoToMeeting/HD Faces are making great inroads, selling not so much through channel, but via a very strong direct marketing effort online.

What this all means is the traditional players have to change, adapt or die. It’s survival of not only the fittest any longer, but also of the fast and nimble.

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